IDEAS@WORK Blog - STOUT Creative

Welcome to the STOUT Creative Ideas@Work Blog

We enjoy sharing our passion for marketing as often as we can. Please take a few minutes occasionally to read along as we dive into various creative marketing topics, including marketing trends, case studies, website design advice, content marketing tips, insights on strategy and tactics, and remarkable ideas at work.

This year, Atlanta-based STOUT Creative celebrates 40 years of turning ideas into action.

Driving the Best Marketing Agencies since 1984. Continuous Innovation.

By Billy Mitchell | May 17, 2024

Atlanta-based marketing agency STOUT Creative celebrates 40 years of turning ideas into action. Since 1984, we have helped local, regional, and national clients with branding, marketing strategies, website design, and inbound and direct marketing campaigns. We enjoy helping clients celebrate milestone anniversaries with creative themes, logomarks, animated timeline graphics, and visual storytelling content across digital,…

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2B Marketing 101: What Does the Buyer in The Chair Not Know?

Basic B2B Marketing: What Does the Buyer Know?

By Billy Mitchell | May 3, 2024

A Legendary Lesson in No-Nonsense B2B Marketing In 1958, Business Week Magazine published a jolting B2B ad known as “The Man in The Chair.” I first saw this ad decades later when it was featured in an Advertising Age retrospective and I was just starting out in my career in B2B Marketing. The ad’s simple design,…

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Working with a small B2B marketing agency has advantages. Let Atlanta-based STOUT Creative demonstrate.

Do You Believe Bigger is Better in B2B Marketing?

By Billy Mitchell | April 22, 2024

That’s not how we see it at STOUT Creative. STOUT is more than a brand name for our Atlanta-based marketing agency. We believe Stout Creative conveys the character strength required to respond to the day-to-day challenges and opportunities faced by our B2B marketing clients. A tight, task-driven team can implement strategies with a shared focus…

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Practice blocking and tackling basics for boosting B2B Marketing Leads

Practice the Basics to Boost B2B Marketing Leads

By Billy Mitchell | April 2, 2024

Before complicating your marketing strategy to increase leads, rethink the basics and build on that. There is a good reason that professional football players still have coaches blowing whistles at them during drills on the practice field. They can’t execute a game plan or run complex plays during a game without having the fundamentals in…

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Atlanta Marketing Man Seeks Giant Ice Cream Cone Boy on Ladder

Atlanta Marketing Man Searches for Lost Sign from Knoxville’s Past

By Billy Mitchell | February 28, 2024

This story begins at my B2B marketing agency in Atlanta, among hundreds of advertising characters. Anybody who knows me knows I have a thing for vintage advertising, especially circa ’40s, ’50s, and ’60s. I amassed quite a collection of original poster prints, advertising figures, and even full-size billboards over the years, and many are still…

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A Story About Ice Cream, Innovation and B2B Marketing

A Story About Ice Cream, Innovation and B2B Marketing

By Billy Mitchell | February 22, 2024

Several years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. The goal was to solicit innovative ideas from across the company, and they wanted to encourage employees to recognize problems and suggest solutions. While the program was in development, their veteran HR Director expressed doubts…

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B2B marketing professionals enjoying an outdoor meet-up over lunch

A B2B Marketing Reality Check: Are Relationships Now Too Artificial?

By Billy Mitchell | February 14, 2024

As the B2B marketing world is increasingly shaped by artificial intelligence, maintaining the human touch in business relationships has become a unique challenge. As someone who isn’t the archetypal networker, my personal and professional life continues to be enriched by remarkable relationships with clients, competitors, coworkers, peers, vendors, and industry influencers despite my lack of…

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A B2B Marketing Strategy Won’t Win Without Maneuverability

A B2B Marketing Strategy Won’t Win Without Maneuverability

By Billy Mitchell | February 8, 2024

Quite a few years ago, I was captivated by this bold headline in an article on marketing in the {grow} blog by Mark Schaefer: The Most Important Word in Marketing I know Mark, and he’s one of the most respected marketing minds on the planet. If he could sum things up in one word, I wanted to…

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In training to one day run Atlanta Marketing Agency

My B2B Atlanta Marketing Agency Job is Easy Compared to My First

By Billy Mitchell | February 1, 2024

I was a suburban paperboy in the late Sixties. Back then, there were no laptops, smartphones, internet, or Google Maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was unexpectedly leaving town for the upcoming weekend, and he needed someone to…

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How to Have Big Ideas and a Sly Don Draper Grin

How to Have Big Ideas and a Sly Don Draper Grin

By Billy Mitchell | January 26, 2024

Many articles were published about the television series Mad Men from 2007 to 2015, especially the final episode. Not only did this show first air before the onslaught of AI tools, but it was also set in a time often considered the “Golden Age of Advertising” as described by the American Association of Advertising Agencies:…

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Ideas for Rebranding With New A Name

Ideas for Rebranding With a New Name

By Billy Mitchell | January 17, 2024

A prospective B2B client is considering a name change for their business. There are many factors to consider, and the CMO asked me to share any immediate ideas I had on the subject. I have ideas, and I will share them with you, too. Some of these ideas apply as much to a new product…

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Positive encouragement and inspiration are gifts that keep on giving

Positive Encouragement and Inspiration Are Gifts That Keep On Giving

By Billy Mitchell | January 17, 2024

On the wall across from my desk, two images look back at me from inside their frames. They’re old gifts, one from each of my parents, that give me positive encouragement each day. The first, on the top, is a colorful sketch of a cowboy riding a red bucking bronco. Although his hat has been…

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Improve Your Marketing Team with the Deming Method

By Billy Mitchell | December 19, 2023

It took until the 1980s for U.S. automotive manufacturers to realize how much they missed by ignoring Dr. W. Edwards Deming for thirty years. His revolutionary ideas on total quality management and continuous improvement helped Japan’s automotive industry experience an industrial enlightenment in the 1950’s. With Deming’s help, Japan kept improving and caught Detroit asleep…

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Community Service–Always a Great Idea

By Billy Mitchell | December 19, 2023

As an Atlanta-based creative marketing agency, our services to our business clients can be applied effectively on behalf of charitable causes within our community. When I look back over my career, the pro bono work STOUT Creative (formerly MLT Creative) has done together for local non-profits will mean the most to me. We grow our…

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Ideas Take Flight

Audacious Ideas Can Take Flight in Unexpected Ways

By Billy Mitchell | December 19, 2023

The motto of our creative marketing agency in Atlanta is, “We make ideas work.” When a client asks me about my role within the company, my customary response is, “I’m an idea man.” When I consider the origins of ideas and ways to enhance them, the following account from long ago occasionally comes to mind.…

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With Big Ideas, It’s Important to Share Encouragement

By Billy Mitchell | December 8, 2023

My dictionary defines encouragement as “the act of encouraging”, …so I had to read further. Encouraging means “giving courage, confidence or hope.” In times like these, I can’t think of a more important word for those of us in marketing. And since we are the ones most equipped with the talents, the messaging, and the…

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Let’s Discuss the B-Word in Marketing–Your Budget

Let’s Discuss the B-Word in Marketing–Your Budget

By Billy Mitchell | December 8, 2023

Considering the current economy, marketing budgets are under more scrutiny. And all too often, the word budget is preceded by “limited” or followed by “cutback.” Just as many of our marketing clients have done, we’ve considered some belt tightening at STOUT Creative. We realize that like our clients, we too are marketing our business in…

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What I’ve Learned About Creative Marketing Strategy

What I’ve Learned About Creative Marketing Strategy

By Billy Mitchell | December 8, 2023

I have long considered myself an accomplished marketing strategist, but several years ago I worked on a project that taught me I still had a lot to learn. As a board member of Genesis Shelter (now Our House), a local non-profit organization, I had the good fortune to be “volunteered” to the strategic planning committee.…

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