How to Have Big Ideas and a Sly Don Draper Grin

How to Have Big Ideas and a Sly Don Draper Grin

Many articles were published about the television series Mad Men from 2007 to 2015, especially the final episode. Not only did this show first air before the onslaught of AI tools, but it was also set in a time often considered the “Golden Age of Advertising” as described by the American Association of Advertising Agencies:…

Read More
Ideas for Rebranding With New A Name

Ideas for Rebranding With a New Name

A prospective B2B client is considering a name change for their business. There are many factors to consider, and the CMO asked me to share any immediate ideas I had on the subject. I have ideas, and I will share them with you, too. Some of these ideas apply as much to a new product…

Read More

Improve Your Marketing Team with the Deming Method

It took until the 1980s for U.S. automotive manufacturers to realize how much they missed by ignoring Dr. W. Edwards Deming for thirty years. His revolutionary ideas on total quality management and continuous improvement helped Japan’s automotive industry experience an industrial enlightenment in the 1950’s. With Deming’s help, Japan kept improving and caught Detroit asleep…

Read More
Ideas Take Flight

Audacious Ideas Can Take Flight in Unexpected Ways

The motto of our creative marketing agency in Atlanta is, “We make ideas work.” When a client asks me about my role within the company, my customary response is, “I’m an idea man.” When I consider the origins of ideas and ways to enhance them, the following account from long ago occasionally comes to mind.…

Read More

With Big Ideas, It’s Important to Share Encouragement

My dictionary defines encouragement as “the act of encouraging”, …so I had to read further. Encouraging means “giving courage, confidence or hope.” In times like these, I can’t think of a more important word for those of us in marketing. And since we are the ones most equipped with the talents, the messaging, and the…

Read More
Let’s Discuss the B-Word in Marketing–Your Budget

Let’s Discuss the B-Word in Marketing–Your Budget

Considering the current economy, marketing budgets are under more scrutiny. And all too often, the word budget is preceded by “limited” or followed by “cutback.” Just as many of our marketing clients have done, we’ve considered some belt tightening at STOUT Creative. We realize that like our clients, we too are marketing our business in…

Read More
What I’ve Learned About Creative Marketing Strategy

What I’ve Learned About Creative Marketing Strategy

I have long considered myself an accomplished marketing strategist, but several years ago I worked on a project that taught me I still had a lot to learn. As a board member of Genesis Shelter (now Our House), a local non-profit organization, I had the good fortune to be “volunteered” to the strategic planning committee.…

Read More