A Story About Ice Cream, Innovation and B2B Marketing

A Story About Ice Cream, Innovation and B2B Marketing

Several years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. The goal was to solicit innovative ideas from across the company, and they wanted to encourage employees to recognize problems and suggest solutions. While the program was in development, their veteran HR Director expressed doubts…

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