2B Marketing 101: What Does the Buyer in The Chair Not Know?

Basic B2B Marketing: What Does the Buyer Know?

A Legendary Lesson in No-Nonsense B2B Marketing In 1958, Business Week Magazine published a jolting B2B ad known as “The Man in The Chair.” I first saw this ad decades later when it was featured in an Advertising Age retrospective and I was just starting out in my career in B2B Marketing. The ad’s simple design,…

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Working with a small B2B marketing agency has advantages. Let Atlanta-based STOUT Creative demonstrate.

Do You Believe Bigger is Better in B2B Marketing?

That’s not how we see it at STOUT Creative. STOUT is more than a brand name for our Atlanta-based marketing agency. We believe Stout Creative conveys the character strength required to respond to the day-to-day challenges and opportunities faced by our B2B marketing clients. A tight, task-driven team can implement strategies with a shared focus…

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Practice blocking and tackling basics for boosting B2B Marketing Leads

Practice the Basics to Boost B2B Marketing Leads

Before complicating your marketing strategy to increase leads, rethink the basics and build on that. There is a good reason that professional football players still have coaches blowing whistles at them during drills on the practice field. They can’t execute a game plan or run complex plays during a game without having the fundamentals in…

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A Story About Ice Cream, Innovation and B2B Marketing

A Story About Ice Cream, Innovation and B2B Marketing

Several years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. The goal was to solicit innovative ideas from across the company, and they wanted to encourage employees to recognize problems and suggest solutions. While the program was in development, their veteran HR Director expressed doubts…

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B2B marketing professionals enjoying an outdoor meet-up over lunch

A B2B Marketing Reality Check: Are Relationships Now Too Artificial?

As the B2B marketing world is increasingly shaped by artificial intelligence, maintaining the human touch in business relationships has become a unique challenge. As someone who isn’t the archetypal networker, my personal and professional life continues to be enriched by remarkable relationships with clients, competitors, coworkers, peers, vendors, and industry influencers despite my lack of…

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