Posts Tagged ‘B2B Marketing’
Basic B2B Marketing: What Does the Buyer Know?
A Legendary Lesson in No-Nonsense B2B Marketing In 1958, Business Week Magazine published a jolting B2B ad known as “The Man in The Chair.” I first saw this ad decades later when it was featured in an Advertising Age retrospective and I was just starting out in my career in B2B Marketing. The ad’s simple design,…
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Do You Believe Bigger is Better in B2B Marketing?
That’s not how we see it at STOUT Creative. STOUT is more than a brand name for our Atlanta-based marketing agency. We believe Stout Creative conveys the character strength required to respond to the day-to-day challenges and opportunities faced by our B2B marketing clients. A tight, task-driven team can implement strategies with a shared focus…
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Practice the Basics to Boost B2B Marketing Leads
Before complicating your marketing strategy to increase leads, rethink the basics and build on that. There is a good reason that professional football players still have coaches blowing whistles at them during drills on the practice field. They can’t execute a game plan or run complex plays during a game without having the fundamentals in…
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A Story About Ice Cream, Innovation and B2B Marketing
Several years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. The goal was to solicit innovative ideas from across the company, and they wanted to encourage employees to recognize problems and suggest solutions. While the program was in development, their veteran HR Director expressed doubts…
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A B2B Marketing Reality Check: Are Relationships Now Too Artificial?
As the B2B marketing world is increasingly shaped by artificial intelligence, maintaining the human touch in business relationships has become a unique challenge. As someone who isn’t the archetypal networker, my personal and professional life continues to be enriched by remarkable relationships with clients, competitors, coworkers, peers, vendors, and industry influencers despite my lack of…
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My B2B Atlanta Marketing Agency Job is Easy Compared to My First
I was a suburban paperboy in the late Sixties. Back then, there were no laptops, smartphones, internet, or Google Maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was unexpectedly leaving town for the upcoming weekend, and he needed someone to…
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