With Big Ideas, It’s Important to Share Encouragement

My dictionary defines encouragement as “the act of encouraging”, …so I had to read further. Encouraging means “giving courage, confidence or hope.” In times like these, I can’t think of a more important word for those of us in marketing. And since we are the ones most equipped with the talents, the messaging, and the…

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Let’s Discuss the B-Word in Marketing–Your Budget

Let’s Discuss the B-Word in Marketing–Your Budget

Considering the current economy, marketing budgets are under more scrutiny. And all too often, the word budget is preceded by “limited” or followed by “cutback.” Just as many of our marketing clients have done, we’ve considered some belt tightening at STOUT Creative. We realize that like our clients, we too are marketing our business in…

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