B2B marketing professionals enjoying an outdoor meet-up over lunch

A B2B Marketing Reality Check: Are Relationships Now Too Artificial?

As the B2B marketing world is increasingly shaped by artificial intelligence, maintaining the human touch in business relationships has become a unique challenge. As someone who isn’t the archetypal networker, my personal and professional life continues to be enriched by remarkable relationships with clients, competitors, coworkers, peers, vendors, and industry influencers despite my lack of…

Read More