Get answers to these questions and more...
How does corporate blogging differ from personal blogging?
How do I set a corporate strategy for my blog?
How do I take the politics out of company blog?
Building a relevant audience for your blog and connecting with them is important, but the ultimate goal is to move customers and sales leads to the bottom line. How do we convert blog visitors to sales?
Understand the buying cycle and the keywords used at various points in that cycle. Help customers find useful content based on where they are in that cycle.
Consider your blog as just one piece of an information eco-system constantly pointing sales leads to your products and services.